Then there's the extra tricky bit that the kind of people reading these types of articles are often going to be small business owners/entrepreneurs who aren't necessarily going to want to put the time and effort into the above.
I don't mean this is a criticism of the original article to be clear. It's my own experience of trying to create resources like this that readers would be able to pick up and use to drive traffic (and ultimately make money). This article goes after more of a glossary-style approach, which is still going to provide value - knowing the lingo is really important for the kind of people who will want this kind of resource, if nothing else to help them understand what they're talking about if it comes to dealing with external stakeholders or agencies etc without getting ripped off. It's an inherently difficult topic to be comprehensive about in a blog post - if it wasn't, there probably wouldn't be so many people making good money as full-time SEOs.
