I guess then you could use some heuristics and ChatGPT to tailor the press release to the particular viewer.
For example if the user has a screen resolution of three 4K monitors side by side, using Linux, and coming from a Silicon Valley IP address, they are probably a developer. If they have the screen resolution of an iPad Pro and a New York IP address they are probably an executive on the go. The HTML5 accelerometer API might also say something about whether they're reading your press release in bed, while sitting, or standing. Use ChatGPT to reword the press release appropriately.