Most modern tech companies are software companies. To them, the means of production are a commodity server in a rack. It might be an expensive server, but that's actually dependent on scale. It might even be a personal computer on a desk, or a smartphone in a pocket. Further, while creating software is highly technical, duplicating it is probably the most trivial computing operation that exists. Not that distribution is trivial (although it certainly can be) just that if you have one copy of software or data, you have enough software or data for 8 billion people.