For higher level domains where unsafe isn't required and some runtime overhead is acceptable, I believe there's real cases to be made that Rust can be substantially better than the alternatives; Can prevent logical UAF with borrowing, bound checks may be mostly elided, enforced language level checks for nullability like Option<&T> and valid values in general like enums, explicit error handling, etc.

For lower level domains however, I'm not sure that argument is as easy. Anecdotally, I work almost exclusively on systems like databases, schedulers, allocators, and similar. There, memory efficiency is an explicit feature via tricks that either Rust's borrow checker really doesn't like or are very awkward to do with its unsafe APIs; Non-linear/concurrent object lifetimes, self-referential & intrusive data structures, and reinterpret casting being the big ones.

If rust code makes it harder to do those things, while also providing little (never none) benefit over the alternatives (for reference, both Zig & Rust have checked {integer ops, slice access, nullability}, sum types, metaprogramming, rich error combinators, etc.) then it's harder to make the claim Rust is substantially better.