Usually you have 3-6 interviewers. It seems unlikely they would all "not like you" as the reason for not getting hired. Now sometimes a single very strong no is enough, but IME a strong yes can easily override that. I myself have interviewed 400+ people and have definitely had cases where I got people hired over objections because I thought they were really good.

I would say it's more common to not get hired because you didn't have a strong yes. Maybe everyone thought you were ok but none of the interviews really wanted to argue for your case. There are also cases of people that are just obviously not qualified, like every single interviewer says 'no hire'.