>then it turns out that those business folks aren't really interested in it
It's weird how business folks can just go "nope not doing that" to a process that was created to give them more say and doesn't make sense without them.
I guess they're used to getting their way regardless of whatever language they express it in. After all, "holding the bag"? Developers are certainly holding one kind of bag, but since we're already talking about Cucumber, I don't think that expression necessarily means the same thing to all people.
