Right, I'm just genuinely confused. How would you meaningfully distinguish between the spam? Why would there be more of it? Wouldn't it just come in blue instead of green? I'm not sure I understand how adding a 2nd avenue for spammers opens new doors when the existing avenue is totally sufficient. Perhaps if you could send messages from an email only account is what you're saying? Personally I would hope there'd be ways to control unsolicited messages in the messaging apps and report spam to the carriers. And honestly I was thinking that as an sms replacement, messages from email-only accounts would be something different carriers would want to gate/control onto the network as they see fit. Or more ideally the protocol itself could require messages to be signed with device attestation keys. Why iMessage doesn't give me better spam management options for existing SMS is the real question.