It made browsing the web an inferior experience for all users. Come on. Let’s not continue this charade and just accept a valid argument when you see one

Ok, so how is it effective again?

It’s 2023. You don’t need cookies like you did in 1996 to totally shit on everyone’s privacy, by the way.

But surely everyone knows that companies will absolutely comply in the most minimal way possible to any regulation and will actively seek loopholes. Their incentive is profit, not egalitarian utopia. We may wish the universe were different, but it’s not. It’s like wishing the sun won’t expand and consume the planet some day out of respect for life.

Or you could have turned off cookies entirely or per site in your browser since 1996, and not depend on the goodwill and compliance of an advertising company. But as has been demonstrated there are a bazillion ways to track you even with cookies blocked that you have no control over nor are covered by this spam pop up inducing bit of transnational bureaucracy.