That bed length disadvantage is pretty significant if you're coming to it from the "truck user" market vs the "weekend camper" or "soccer mom" market.
I was interested in a Rivian until I saw one in person and saw how short that bed was. It wasn't the first spec I'd looked at on paper, but jumped out in-person. In that size I'd probably go cheap with a Maverick hybrid for now until there are more full-EV competitors.
