No, no, no. To a free market apologist, there's no such thing as inelastic demand. Every item is a completely optional luxury item that you can choose to walk away from without consequence. Nothing is ever a Hobson's Choice.
It's a great world, living in an Econ 101 textbook.
The hilarious thing is that a core tenet of conservatism used to be that widespread private property ownership is the cornerstone of liberty. Rental models, which keep the maximum number of people in debt in the form of eternally-owed rent, were bad. In today's Ayn Rand-worshipping neoconservative free-market religious dogma, the core tenet is The Supply Side Gets What It Wants, NOW, And It's Your Fault If You Don't Like It. And the ultimate socioeconomic effects, any sort of principled view beyond "If the people it costs the most to don't like it, they can lump it", don't matter anymore.