Yep, and it baffles me when companies miss the forest through the trees and cut something like sodas. In the scheme of what a fully loaded engineer costs the company, even 10 cans of soda/day is minuscule (~$625/year).

As companies get bigger the same thing always seem to happen. The bean counters see the large costs of providing free X to thousands of people and/or people who work there start taking advantage of the situation (bring home a 12 pack of soda each day for all their roommates). No matter how cool the company claims to be, this seems to eventually happen to all large companies past a certain size.