I don't really understand what you're saying. Clearly the results one produces with the software has value, but you say it's all "BS." Does that just mean you don't like it, or what? If someone asks me to produce some concept art for a project they've just started, and I write some prompts to produce that concept art, what is "BS" about the art I produced? What does gaining knowledge have to do with it?

Is Art Director just a "BS" job? I don't get it.