The ultimate goal, then, is to find an intersection between those two concepts that makes sense for both the environment and profitability.
"Reduce, reuse, recycle" is the order in which this is achieved, from least to most expensive. Recycling has become incredibly expensive [1] and it's hardly making financial sense anymore. "Reducing" is the least expensive because it doesn't require any energy, but we (consumers) like to buy stuff, so once a product is in a person's hands, "reduce" is out of the equation. That leaves us with "reuse," which not only helps reduce new products from being made, but also has the potential to make money for companies. This is actually a win-win scenario, and should be encouraged rather than frowned on.
The issue is that "green marketing" has been in vogue since the mid 2000s, and companies (apparently shockingly!) lie in their messaging to sell their products. But Dow, in this case, is actually doing their part in being environmentally conscious. You can even call this a white lie or something like that. Nobody would buy new shoes or donate old ones if the marketing said "In order to reduce waste, we are going to resell your used shoes in Indonesian flea markets". (There is one "reduce" idea, ha!)
As for companies not caring, I point to the whole purpose of a company's existence - to make money. Everything else is irrelevant. If environmental impacts are an issue, and legislation is forcing their hand, then they must find a way to remain profitable or simply go out of business.
The linked Planet Money podcast highlights this predicament. It's important to remember that not everything is black and white as it's made to be in articles like this.
[1] https://www.npr.org/2019/07/12/741283641/episode-926-so-shou...
