Remember that the US is very large, and not very dense. A European's notion of 'rural' and 'urban' is quite different from the experience of most Americans.
In any case, many US universities are in rural towns that only really exist to serve that university. And you would find that the transportation patterns are entirely different for a big city school vs a rural one. While the bicycle transportation options in a university town are generally pretty good, it's also true that many people prefer to drive vs biking in 40F rain, -10F ice, or 90F and humid.