Somewhat. But even if you (perhaps rightfully) roll your eyes at startup growth at all costs approaches, the thinking around cash flow at a VC-backed startup should often be different than that of a florist funded by savings, a bank load, or friends and family.

> they should be acting like a small business e.g. florist

Small businesses and startups are delineated by scaling potential. Running a startup like a florist is ruinously-bad advice. Just as running a small business like a startup is stupid.

And even a florist looks, either explicitly or implicitly, at the same things. As soon as a company reaches a certain size, measured in employees, funding or revenue, you need at least the basics of corporate finance.