See my comment elsewhere taking “people are the product” out of this conversation.
Facebook and Google and like companies do not care if they piss users off. They churn features constantly, break people’s flows on a regular basis, A-B test features so different people get different experiences.
They get away with this because the “users” aren’t users, they and their data are the product. You pay nothing to use their services, and you get what you pay for.