Gosh we can only hope all the rich people shoot themselves to mars with no return trip though. What a dream that would be for the rest of us.

think of it this way: you go there, work for a company, in a spare time, you find gold, raise capital to start mining it, got rich, build a huge house with swimming pools, and all the rich attributes, but on Mars. Mars will be colonized with great mixture of science and initiative people. Your kids will grew up in this environment, they'll receive best education and endless room for possibilities.

Think of it as a startup, everyone who will go first will use benefits, own land, know how to do business of constantly growing colony.