Hallmark is a traditionally conservative channel, this is extremely well known to marketing arms of other firms. It's rapid switch to LGBT content was idealogical capture because a large amount of its executives,employees,and target market did not want such things.

Hallmark is a company that was ideologically captured. Imagine a meat company, that forces its president out, to become a vegan company. That meat company underwent idealogical capture, and now works against its original goals that were profitable. Notice how this is different than a pivot, a pivot is executed when the company is not profitable.

The Great America Channel was created and supported by many many ex-hallmark channel employees including executives, actors, finance, and more. It's subscribers increasing every day. Our firm fully expects it to become the new "hallmark" channel within 2 years.