Yeah. If some people came together at Davos or whatever and decided "we need to promote heat pumps!", you can be sure they would mess it up. Consent can maybe be manufactured. Enthusiasm is organic, for good and bad.
Agreed that top-down programs aren't always very effective (although sometimes they can be), but would point out that "coordinated" doesn't imply top-down. It could just mean that lots of individual entities are working with each other to achieve a common goal.
