Yep, that's a good point and a good way to think about it.
My MPG reference was an eye-opening moment for me -- the US uses MPG which is really backwards from what you care about (in the same way that R-value and U-value are). So increasing your mileage from 10mpg to 12mpg saves exactly as much gasoline as increasing your mileage from 30mpg to 60mpg. This is plainly obvious when you consider gallons per 100 miles, [10->8.3] & [3.3->1.7].