"Officies, especially the great ones (as in also very expensive) create an irrational emotional attachment "

I was responding to that part. Office create a rational connection in an irrational setting.

My grandfather and most of my great uncles were coal miners in Shamokin, Pennsylvania. They all talked about unions and striking in the mines. And they formed close bonds which made going on strike much easier as well as created a huge social bond when they where striking supplying each other with food and pirated coal.