Or just not play the game. If it's already this popular/hyped, it means it's too late to create a product and profit from it. Find the next big thing before it's overhyped
You are comparing 2 different things. Buying a stock is instant. Starting a startup takes years and incumbents already have the same advantage as you. Also, you can sell a stock whenever - liquidity is easy. You can't just throw your hands up and give up a startup that easily, especially if you take funding.