That is by design and I consider it a feature rather than a bug. We have options to live at a local or state level closer to our own values rather than being forced to conform at a national level.
Our national institutions are very accepting of LGBTQ as well as the federal government. Looking at LGBTQ equality by state, https://www.lgbtmap.org/equality-maps the majority of the country, 29 states are fair or pro LGBTQ vs 21 that have negative policy or low equality.
Additionally, 71% of people support same-sexy marriages https://news.gallup.com/poll/393197/same-sex-marriage-suppor...
Is it still counterculture when it is accepted and embraced by the overwhelming majority of citizens, education and cultural institutions, and protected by laws in the majority of the country?
