story
that’s the point that sticks out to me. optimize aggressively for revenue, everywhere, and we get what you describe. the counter culture can’t always be productive in a way that the mainstream can capture. the counter cultures that try for that today are things like darknet/drug markets or just cryptocurrency broadly. the latter, for the time being, seems pretty widely viewed as a dishonest, selfish, destructive thing. the former seems much more in-line with existing systems of commerce than with a social movement: full of distrust, no interactions other than buy & click.
i feel that the counter-culture at this point has to be fighting for some alternative to that optimization process. was Occupy counter-cultural? were WTO protests counter-cultural? communist/anarchist ideals — presented as an alternative to that optimization — do seem more popular with the newer generations than the older ones, but almost entirely in dialogue form than in actual, physical ways of living. perhaps the counter-cultural streak is still here but the barrier for it to progress from a flare up to a sustained thing has risen.