"Counterculture" is a very US- and Anglo-centric term to begin with. It implies that there is a "mainstream" culture to be opposed. In this view there are nerds with eyeglasses and specific interests and normies with a better chance of reproduction. The mainstream culture is the post-WW2 consumer culture that grew around commercial TV shows, blockbuster movies and advertising and household consumption through items like washing machines and vacuum cleaners.

Today, YouTube and TikTok are channels which multiply and amplify this kind of culture worldwide.