Regular Payments in 20 minutes with GoCardless (opens in new tab)

Tom from GoCardless here.

We currently accept UK bank-to-bank payments - customers enter their account number and sort code on the checkout page. We'll work on making this clearer on our landing page - thanks for the feedback. We'll be rolling out across Europe in the next few months.

GoCardless is particularly good for subscriptions & regular variable payments, as we're based on the UK direct debit network.

If that's the case then they definitely need to make things clearer. There's only one mention of it on their homepage and nothing in the FAQ.

Sure, most people have active direct debits set up, but isn't the number of those are set up solely through the internet somewhat smaller? Furthermore, most people seem to associate direct debits with a certain class of business, usually utility companies. In my experience, it just isn't common for someone to set up and manage a direct debit online.

So yes, whilst one-off payments are significantly larger, I'd still be wary of a reduced conversion rate through GoCardless. Of course, if I had a very narrow margin, your incredible rates might easily redeem the difference in revenue, but without hard numbers it's difficult to make a business decision.