Care about what the company I'm working with is making. If I'm not heavily in equity and it's just a job then I shouldn't be giving a dam about they are making. I should only be interesting in what they are paying me and the benefits I get from working at the company.

I used to get real upset when the codebase I working on was shit and even left companies due to this. In reality what was more important was those companies where paying a shit wage that was why their codebase stank.