By creative bits, you are supplying an human-based objective function. I like this book "Why Greatness Cannot Be Planned: The Myth of the Objective" which argues for the existence of the "objective paradox", a paradox which states that "soon as you create an objective, you ruin your ability to reach it". Maybe we shouldn't have any objective as such and let fun and play will be the norm of discovery. Sort of like know the rules and then break them in creative ways.