I feel like everyone with content on the Internet wants an app. My old co-founder wasted about 3 months worth of time talking with an Obj-C dev and drawing screens because he was obsessed with having an iPhone app. His proof that we needed it? Every time someone saw our icon on his iPhone (which just launched our site in Safari) they'd ask if we actually had an app. These people wouldn't even use our site in the first place, I'm not sure what made him think they'd use an iPhone app instead, yet he was dead set on getting one into the app store.