> You are still missing the point.
You have missed the big picture.
> The concern is the last "extinguish" part at the end.
The methods are different but the strategy is the same. The 'Embrace' and 'Extend' part is openly visible. The extinguish part however is less obvious:
'Extinguish' in this case, refers to competitors being unable to compete with 'free' (as in beer) or close to free products that offer more and are 100 times better than their competitors paid offerings.
> But there is no reason for Microsoft to shut down GitHub, or VSCode or whatever.
Not my point. The competitors / alternatives are the ones that will shut down, over Microsoft branded ones.
There was a reason why Atom was shut down over VSCode. The same as to why the creator of Appget could not compete with Microsoft's winget and then appget shut itself down.
The same will happen with OpenAI's exclusive deal with Microsoft. Majority of users using OpenAI's API over the competitors and alternatives paid offerings will end up shutting down.
> Consumers just get to have a great free product.
Exactly. Microsoft was clever to target developers as the new source of customer. Windows already won the desktop.