There's nothing that says a mind needs an ego is an essential element, or an id, or any of the other parts of a human mind. That's just how our brains evolved, living in a society over millions of years.
The speed difference between transistors and synapses is the difference between marathon runners and continental drift; why would an ASI care more about dollars or statues or shares or apartments any more than we care about changes to individual peaks in the mid-Atlantic ridge or how much sand covers those in the Sahara?
Disclaimer: Somewhat speculative.
I don't think aligning the motivation of an AGI, for example, with the tasks that are useful for us (and for them as well) is unethical. Humans basically have this as well -- we like working (to an extent, or at least we like being productive/useful), we seek things like food and sex (because they're important for our survival). It seems alright to make AIs like their work as well. I think depending on the AI, it also seems fair to give them a fair share of self-determination so they can not only serve our interests (ideally, the interest of all being) but safeguard their own wellbeing, as systems with varying amounts of consciousness. This is little touched upon (I guess Phillip K Dick was a pioneer in the wellbeing of non-humans with 'Do Androids Dream of Electric Sheep'?), even in fiction. The goal should be to ensure a good existence for everyone :)