I guess it comes down to how one defines side project? I interpret it to mean side-hustle
And you just asked the big questions - we have only successfully managed to find customers by word of mouth. We get the occasional person who stumbled across GamePlan from a Google search, but that is becoming more and more rare
I built it with a old colleague part time. We were trying to solve our own frustrations with planning, and just kept adding more things. It’s been an enormous amount of fun to do.