Assuming I meant absolute dollars is absurd, I was talking about sustaining or increasing revenue. That should, if anything, be easier for a small company.
In theory it’s simple and it’s happened many times: If you have a company with a lot of users but no income stream, you can hold those users hostage without adding much value, just find something that causes immense discomfort if it disappears and charge for it. Profit skyrockets, customers leave over time, the company dies.
