Since 1998, we have been building Datatrics, an AI-driven platform for marketing personalisation with the primary objective of increasing e-commerce conversion rates. We chose to take a different approach because CDP applications (Amplitude, Klaviyo, Bloomreach, Segment, etc.) are typically complicated with long setup. As a result, Datatrics is now offered as a freemium service with (I think) a relatively straightforward setup. That is today's challenge. Simply link Datatrics to your website to begin gathering free insights and segmentation data. Then turn on a few touchpoints (up to 3 in the free edition). Of course, totally compliant with GDPR. Welcome to comment!
