I created my company: Globemallow.io. Browser extensions for reducing the carbon footprint of the internet.
Globemallow calculates CO2 emitted and energy (kWh) usage on webpage load, and provides a personalized sustainable development report on how each page can become more efficient from a sustainable development perspective. An Internet Sustainability Grade is calculated for each webpage.
While working on Globemallow, I realized that a significant portion of websites had larger load times due to an asinine amount of analytics (tracking) and advertising scripts executing on each page.
Analytics & Ad Blocker became the second browser extension I created. It blocks analytics and advertising scripts from executing. On more marketing advertisement reliant sites users can typically expect a ~50% faster load time- significantly increasing a site’s Internet Sustainability Grade.