Their attempts at entering the ML space so far have been failures, and they are wise to hold off on really competing with Nvidia until they have the bandwidth to go “all in”. Consciously NOT trying to compete with Nvidia is the reason they didn’t go bankrupt. Their Radeon division minted from 2016-2020 because they focused on a niche Nvidia was neglecting- low-end/eSports (also leveraging their APU expertise to win PS4/Xbox contracts).
I think Nvidia will eventually lose its monopoly on ML/AI stuff as AMD, Apple, Qualcomm, Amazon and Google chip away at their “moat” with their own accelerators/NPUs. As mentioned though, the Nvidia Edge really comes from CUDA and other software, not the hardware. I doubt that Apple, Qualcomm, Amazon or Google will be interested in selling hardware direct to consumers. They want that sweet, sweet cloud money and/or competitive advantages in their phones (like photo processing). I don’t want to be paying AWS $100/mo for a GPU I could pay $600 once for. I do think AMD/RTG will go hard on Nvidia eventually, and it will not matter whether you have an AMD or Nvidia GPU for Tensorflow or spaCy or whatever else.