Whats app is not an applicable comparison because messages and videos are stored on the client device. Better to look at Pinterest and snap, which spend a lot on infra as well.
The issue is storage, ads, and ML to name a few. For example, from 2015:
“ Our Hadoop filesystems host over 300PB of data on tens of thousands of servers. We scale HDFS by federating multiple namespaces.”
You can also see their hardware usage broken down by service as put in their blog.
https://blog.twitter.com/engineering/en_us/topics/infrastruc...
https://blog.twitter.com/engineering/en_us/a/2015/hadoop-fil....