For me, I view the purchase as an investment in my hearing health. Instead of having to turn up the volume to account for traffic background noise or the like, I can keep the volume low and use ANC. While $200 is a lot to drop on a piece of electronics with a limited (<3 year) useful life, the calculus changes dramatically when viewed through the lens of a medical assistive device.
It's also nice that there are more volume/seek controls built into the stems, versus the v1.