The endless barrage of insipid GDPR cookie consent banners have corrected a weird English-language blind spot I had: it turns out that the opposite of "accept" is not "reject," but rather "customize settings" or "view preferences."
Those banners are illegal according to GDPR. Once there's a threat of a fine on the horizon all those "insipid banners" quickly change to show you a reject button https://noyb.eu/en/where-did-all-reject-buttons-come