Have you ever owned a push button start vehicle? It is a strictly superior UX.
Doubly so when it's temperature sensitive, so most likely to strand you when you are very cold. If given the choice I'd rather have something that works for the life of the car instead of depending on a battery powered dongle.
Presumably the argument is that the benefits you get from this new medium being introduced (being able to unlock your car from a distance) can be argued to not be useful enough to warrant the new issues it brings along with it (verifying the authenticity of the transmission, avoiding jamming, etc.), and one can argue that the Flipper Zero is shining a light on these issues in a new way: they have always been there as fundamental parts of the choice of the radio medium, but they are now easier to exploit.