Games with DRM crapware like Denuvo and many multiplayer games are more difficult to pirate, but the basic Steam DRM is pretty useless. That's good, in a way, because when Valve inevitably goes bust these games will still be playable.
However, if you can afford to spend 15 bucks on a game, I don't see why you'd go through the effort of downloading (and virus scanning!) games. For kids and poor people I can understand spending the extra time and effort, but for people with jobs that value their free time I don't see the advantage of just paying for the game.
I suppose the lack of demos is a reason, you don't want to spend 15 bucks on a game that turns out to be boring or broken. I pirated CP2077 to check if it could run on my PC but after a few hours I paid full launch price for it, they could've convinced me with just a demo despite the negative media attention. I still remember the Just Cause 2 demo where the demo alone was a great game you could play for many hours and the full game was even better.
GOG loses money, has lost money every day of it's operation, and would have gone bust long ago if it wasn't subsidised by CD Projekt.
How does it demonstrate that exactly? GOG is essentially a charity at this point, and CD Projekt has already said they are cutting costs and reducing the amount of new titles it will put on the service because that is unsustainable.