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0 pointsredwall_hp3y ago0 comments

Trademarks should be limited to providing identification for a business, not something that applies to products or cultural elements.

You shouldn't be able to hold a trademark on "Star Wars" or "iPhone," but should be able to for LucasFilm or Apple. All product names should be effectively generic.

0 comments

bushbaba3y ago

So in your world when I go to the mall. I buy an iPhone from a cellphone store. Id have no confidence on it being the Apple iPhone.

gs173y ago

So then LucasFilm would set up a subsidiary called "Star Wars: The Force Awakens LLC" and license the trademark to themselves to sell the generic "Movie" product, or whatever loophole works. Trademarks could be more restricted, but they serve a purpose to both consumers and brands.

gradys3y ago

Why would that be good?

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