That's really conflating two distinct things. Therapy is by definition the treatment of a pathology. A particular area of psychology doesn't necessarily have anything to do with pathology or malfunction.

> It’s about growth and self actualization.

I don't think the majority of people seeking therapy are doing so merely because they want to self actualize. Self actualization and growth may be a part of therapy, or be a next step as roadblocks are overcome, but implying that therapy isn't about addressing problems seems naive or disingenuous. Performance optimization really has little to do with what people actually mean when they're suggesting "therapy."