I'd go as far as saying "Do not anthropomorphize anybody whose name you know from media"

Do not treat them as people, treat them as ideas or maybe Sport Franchises.

Taylor Swift or Donald Trump or Elon Musk are like say the Cincinnati Reds.

If you are in a bar in Cincinnati and you want to drink without paying your best bet is singing the praise of the Reds, likewise if you are looking for trouble then attack and insult the Reds.

Same thing with Musk, if you are among entrepreneurs then be supportive of Musk , if you are among workers start attacking him vehemently.

Quoting the OP, Celebrities should become the words you spew in order to gain some small advantage while selling your products or when trying to influence people as per the book “How to win friends and influence people “