Columnar is not ideal for a `users` table where you want to select and update specific rows, often in very small, quick transactions (OLTP). You would want to continue to use a traditional (heap) table in that case. That's certainly something you can still do with Hydra, and combining both kinds of tables is considered HTAP, and something that is a unique use case of our product.
To contrast, columnar is best for "fact" tables -- data about something that happened (thus it does not change) that will be analyzed in an aggregate way. Those might be logs, events, transactions, etc.