It's a bad criterion for judging something noteworthy.
15 years after whatever this breakthrough is will anything have changed outside of the lab? That remains to be seen, but I'll believe it when we see the data.
The newspapers didn't cover it until random people started asking why the feats they'd seen with their own eyes weren't being written about.
https://www.wright-brothers.org/History_Wing/Aviations_Attic...
It certainly sounds like just another Monday to me.