Where did you get the idea that the the Fire is a top of the line type device?
The Cessna costs a fraction of the price of the DC-10. The Fire is a fraction of the cost of an iPad...
Even if you have no idea how to compare tech specs, or if you are brain-dead to marketing tactics, anyone should be able to look at the price tag and think to themselves, Well, the Fire costs a lot less than the competition. It's probably not going to have all the bells and whistles, but it is going to get the job done.