I think he's not as internally inconsistent as you claim.
"Doing things i don't like" would be locking me out of purchases I made or bricking my devices if I don't subscribe to some new service.
Google isn't doing this, you can use their products mostly for free and you're unlikely to rub up against the 900lbs gorilla that famously doesn't have support.
Until you do rub up against that gorilla; then you will start to cry about freedom, and retrospectively realise you kept trading it away.
(see also: if they change the rules, usability, cost of entry, etc;etc;etc)