a noisy theater was just something that happened in normal life before, it happened, and then we had a little story to gripe to our friends about. but now it seems an intolerable ordeal. the same goes for restaurants vs. take out, visiting friend's/family's house vs. just staying home, etc.
i'm noticing the trend more and more. i'm not sure where it will end up. it doesn't seem as if theaters will ever hold their old place in the cultural zeitgeist again, and maybe the same goes for all other "third places" where other humans will be a bother. that seems kind of sad.
it will keep the behavioral scientists busy for a few decades though.