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0 pointsRF_Enthusiast3y ago0 comments

I can't back up the 90%-of-people claim, but as per the industry-accepted audio listening diary survey, a giant 74% share of audio consumption comes from AM/FM broadcasters [1]. So 90 percent is very possible.

[1] <https://www.westwoodone.com/blog/2022/11/21/edisons-share-of...>

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mikequinlan3y ago

I got a diary from Nielson for radio stations I listened to. I never listen to radio so I entered the stations and programs I wanted to be successful, rather than the ones I was listening to (since I wasn't listening to any of them). (so NPR and the local public radio station got a little boost).

RF_EnthusiastOP3y ago

Yeah, there was a lot of "vote for your favorite station" activity when the Arbitron/Nielson diary was used as the main system.

I was working at a station when they switched from diary to the electronic PPM system. The station's cumulative numbers jumped 3-fold that month-- we had no idea that many people were listening.

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